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Strauss: Debunking NBA TV ratings claims; why the league is incentivized to keep end of games as slow as... - The Athletic

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Today’s TV column is brought to you by Goodhart’s law, which happens to be one of my favorites. The law dictates that “When a measure becomes a target, it ceases to be a good measure.” It’s a great one to remember in many aspects of life, but especially in sports, where we’re often arguing over statistics compiled by players who know they’re being judged by their statistics.

With that in mind, let’s start with Game 2 of Clippers-Suns — the interminable ending, more specifically. As you may have read, the last 90 seconds of that game took 33 minutes in real time. Even more astounding, the last 9.2 seconds took 20 minutes in real time. Save for Deandre Ayton’s game-winning lob dunk, crunch time of that game was incredibly boring.

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Strauss: Debunking NBA TV ratings claims; why the league is incentivized to keep end of games as slow as... - The Athletic
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