Jerome J. Richardson was born July 18, 1936, in Spring Hope, N.C., the first step in a journey that would transform the Carolinas.
After growing up in the Fayetteville area, Richardson went to Wofford College in Spartanburg, S.C.; where he excelled in football and laid the groundwork for a business empire that would allow him to return to the game he once walked away from.
He still holds the school's single-game record for receiving yards (241 against Newberry in 1956), as well as records for touchdown receptions in a season (9) and career (21). That kind of production earned him Associated Press Little All-America honors in 1957 and 1958, and in 1959, he was drafted by the Baltimore Colts.
With the Colts, he roomed with quarterback Johnny Unitas, and caught a touchdown pass from the Hall of Famer in the 1959 NFL Championship Game.
But after his second season, he walked away from the NFL in a dispute over money, and returned to Spartanburg to start his business career. Using his championship game bonus as seed money, he opened his first Hardee's restaurant in Spartanburg.
There, he began creating the emphasis on customer service that would carry over into his stewardship of his football team.
When he owned the team, Richardson would often refer back to the lessons learned selling hamburgers. He'd drop in on restaurants from time to time to check up, sticking his head in the drive-through line to surprise customers and employees alike.
That kind of attention to detail was not unlike his days as owner of the Panthers, in which he'd approve particulars of landscaping plans (native plants from each state on the north and south sides of the stadium to represent the two Carolinas) and the paint job on the field. On game days, he'd ride around Bank of America Stadium in his golf cart, greeting fans and taking pictures, relishing the moments.
But before he could ride around those games and bask in the adulation of having brought the NFL to the Carolinas, he had to deliver them.
Richardson began the process of building a football team in July of 1987, when he met with former Bank of America CEO and Charlotte icon Hugh McColl to discuss his dream of bringing the sport to his home state.
Charlotte had already become a professional sports town with the arrival of the NBA's Hornets in 1988, but those were the days when the city struggled to build an identity as anything other than a regional outpost, still confused with Charleston, S.C. or Charlottesville, Va., and years from becoming a national banking center.
Along the way, decisions were made that changed the face of sports business. He enlisted sports marketing executive Max Muhleman, and they put in place the first permanent seat license concept, in which fans paid an up-front fee for access to season tickets. The Panthers were the first team to employ the concept, and the influx of cash was crucial to privately financing what was then known as Carolinas Stadium.
But until Oct. 26, 1993 — the day Richardson was awarded the NFL's 29th franchise — it was all still a dream, to everyone but Richardson.
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March 03, 2023 at 01:49AM
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Panthers founder Jerry Richardson passes away at 86 - Panthers.com
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